Showing posts with label why we drink. Show all posts
Showing posts with label why we drink. Show all posts

Friday, 1 June 2012

The Fantastic BJ Fogg – Habit Change Made Easy

The focus of this article is on how I changed my drinking habit but this model can be used with any habit.  Whether it’s one you want to decrease or one you want to increase i.e. exercise, meditation, healthy eating etc.

I used BJ Fogg’s habit change model to change the way I drink.  I used to be a heavy drinker but with the model I’m now a moderate drinker.  The change for the most part was easy.


I was the kind of drinker that couldn’t stop once I had started.  Once I had one drink, I would continue for at least another four or five.  Sometimes I woke up and couldn’t remember what had happened the night before. More often I would lose my weekends through feeling rotten and unmotivated. I did this for 25 years.

Now

Sometimes I don’t have a drink for a week or so.  Not through avoidance, I just simply don’t have the urge.  When I do drink, most times I have just one or two glasses. When I’m out in a pub or a restaurant, quite often I start with a non-alcoholic beer.  If I’m there for a while, I’ll have water while I have an alcoholic drink.  I say ‘No’ most times when I don’t want to drink anymore.


<><><><><><><><><>
Abilities
Note place on my wine bottles
Gain more quality time
Drink soft drinks with alcohol
Celebrate ‘stopping’ after one glass
Get healthier
Say no to alcohol, when I don’t want it.




Understand my motivation to drink.  Can they be changed?


Always drink a soft drink with an alcoholic one, when I’m in a pub.



How BJ Fogg’s Habit Change Model helped me


The model helped me ask a better question. 


The model moved the focus on to ‘abilities’ (what action to take) from motivation.

  • Sometimes you can go backwards with habit change.  I did, in January I was on holiday for two weeks and I drank like my old self.  If I was relying on my motivation I would’ve probably thrown in the towel.  But luckily, I revisited my ‘abilities’ list and worked on ‘Saying No to a drink’ and ‘always having a soft drink with an alcoholic one’.  I didn’t blame myself.  I focused on building change instead.

‘Abilities’ really helped me take action, because it made action specific.

  • Stop after one glass’ was an easy action to implement at home.  It was clear, there was no wiggle room and it allowed me to use a trigger that worked every time.  I knew when I had achieved this and this allowed me to ‘celebrate’ the new habit too.

Clear ‘abilities’ make it easier to use triggers.

Triggers allow you to be consistent.  Consistency changes habits.

  • What’s a trigger?  Classic ones; When you sit on your sofa (this triggers), you then turn on the TV.  When you see a red light, you start to slow down and then stop.  And from the world of drinking, when your glass is empty, you fill it up.
  • Stop after one glass’ – I placed a notice on my wine bottle ‘only one glass’.  I saw it every time I started drinking and it got me to think, WHY?  Why, just one glass (no hangovers, feel great tomorrow and won’t be drunk tonight)?  This got me to do the new habit.  It got to think at the right time and it send my motivation sky-high, also at the right time. 
  • This trigger made it so easy, that it felt like I was cheating.  Remember, I hadn't been able to do this for 25 years.

Overall

If you want to change a habit; stop, start or modify one, this model makes it easier.  It's action focused and it helps make those actions clearer.  It moves the focus away from motivation (a very inconsistent quality and one that can lead to self-blame) to action.  It also promotes the use of triggers, which gets you to do new actions consistency.  Use the model.  It works.

Other links;

Do you drink too much;  answer this question - how many times have you been drunk in your life?

Friday, 11 May 2012

Why do we drink? Let’s learn from the Advertisers

Understanding why we drink is an essential key to changing the way you drink.  Many of the ‘whys’ are based on myths about alcohols;  Alcohol relaxes me, alcohol makes me more social, the more I drink the better I feel, etc.   People like Allen Carr believe that tackling the ‘drivers’ of drinking removes the desires to drink.  Allen Carr basically turns reasons to ‘drink/smoke’ into reasons not to.  
 
Why learn from the Advertisers


Because they’re expert at influencing behaviour and using ‘positive’ association with the product they’re pushing.
Sorry, I'm having terrible embedding this video, so there's just a link.
These are my thoughts, feel free to adds yours too.
Advert 1


It makes things different.  Something unexpected might happen.  You’ll be living but with a different tune – fun because it’s different.


Advert 2


Beer tastes great and it’s quenches a thirst.  It’s related to sex, the tongue and the couple snogging. It’s related to the night and excitement.  The swimming with the ice – it changes your state and refreshes you.


Advert 3


It’s a manly thing to do.  Men and beer relate.  When men and beer get together, you can relax and have a good time.   The pub is a place for a man.  If you drink and you’re a man, you’re still a rebel – young at heart.  You might be married but if you're a real man, you still drink beers with the boys.


Advert 4


Beer is better than a beautiful woman.  It taste really good too.


Advert 5


Something magical happens when you drink.  You become very creative and a carnival atmosphere prevails.  Drinking beings the community together.  Everyone is happy when they drink.  It’s ok to hijack a beer lorry, if you’re hijacking it for the community use. 


Advert 6


Drink beer if you’re a man.   (nice play on the ‘politics of rounds’).


Advert 7


Beer makes you dance and brings out your hidden talents.


Advert 8


Beer solves the biggest of problems, even drought.


Advert 9


Australia is great because of Bundaberg Rum.  The UK sucks and because we all like our alcohol, we all want to move to Australia for Bundaberg Rum. 


Advert 10


Beer is epic!  It’s classical and makes us do great things.

I'll follow this up with a video of Allen Carr talking about his method for giving up smoking.  It's equally applicable to cutting down or getting up drinking.   And attempt to tackle some of the reasons these ads give us that 'drinking' is 'great'.
Any ideas about why we drink and thoughts on the adverts, please add a comment.