The Fantastic BJ Fogg – Habit Change Made Easy

The focus of this article is on how I changed my drinking habit but this model can be used with any habit.  Whether it’s one you want to decrease or one you want to increase i.e. exercise, meditation, healthy eating etc.

I used BJ Fogg’s habit change model to change the way I drink.  I used to be a heavy drinker but with the model I’m now a moderate drinker.  The change for the most part was easy.

Before

I was the kind of drinker that couldn’t stop once I had started.  Once I had one drink, I would continue for at least another four or five.  Sometimes I woke up and couldn’t remember what had happened the night before. More often I would lose my weekends through feeling rotten and unmotivated. I did this for 25 years.

Now

Sometimes I don’t have a drink for a week or so.  Not through avoidance, I just simply don’t have the urge.  When I do drink, most times I have just one or two glasses. When I’m out in a pub or a restaurant, quite often I start with a non-alcoholic beer.  If I’m there for a while, I’ll have water while I have an alcoholic drink.  I say ‘No’ most times when I don’t want to drink anymore.

How I used BJ Fogg’s model to become a moderate drinker. See table below

<><><><><><><><><>

Motivation	Abilities	Triggers
Avoid hangovers, feeling rough next day etc.	Stop after one drink	Note place on my wine bottles
Gain more quality time	Drink soft drinks with alcohol	Celebrate ‘stopping’ after one glass
Get healthier	Say no to alcohol, when I don’t want it.
	Make the ‘whys’ for not-drinking stronger
	Understand my motivation to drink.  Can they be changed?
	Always drink a soft drink with an alcoholic one, when I’m in a pub.

How BJ Fogg’s Habit Change Model helped me

The model helped me ask a better question. 

• Before - when I wanted to change, I would either stop for a short time or drink less frequently but it didn’t change the way I drank. 
• After – I asked ‘What do moderate drinkers do that I don’t’.  This gave me the ‘abilities’ of a moderate drinker.  I then focused on building these habits.

The model moved the focus on to ‘abilities’ (what action to take) from motivation.

• Sometimes you can go backwards with habit change.  I did, in January I was on holiday for two weeks and I drank like my old self.  If I was relying on my motivation I would’ve probably thrown in the towel.  But luckily, I revisited my ‘abilities’ list and worked on ‘Saying No to a drink’ and ‘always having a soft drink with an alcoholic one’.  I didn’t blame myself.  I focused on building change instead.

‘Abilities’ really helped me take action, because it made action specific.

• ‘Stop after one glass’ was an easy action to implement at home.  It was clear, there was no wiggle room and it allowed me to use a trigger that worked every time.  I knew when I had achieved this and this allowed me to ‘celebrate’ the new habit too.

Clear ‘abilities’ make it easier to use triggers.

Triggers allow you to be consistent.  Consistency changes habits.

• What’s a trigger?  Classic ones; When you sit on your sofa (this triggers), you then turn on the TV.  When you see a red light, you start to slow down and then stop.  And from the world of drinking, when your glass is empty, you fill it up.

• ‘Stop after one glass’ – I placed a notice on my wine bottle ‘only one glass’.  I saw it every time I started drinking and it got me to think, WHY?  Why, just one glass (no hangovers, feel great tomorrow and won’t be drunk tonight)?  This got me to do the new habit.  It got to think at the right time and it send my motivation sky-high, also at the right time. 

• This trigger made it so easy, that it felt like I was cheating.  Remember, I hadn't been able to do this for 25 years.

Overall

If you want to change a habit; stop, start or modify one, this model makes it easier.  It's action focused and it helps make those actions clearer.  It moves the focus away from motivation (a very inconsistent quality and one that can lead to self-blame) to action.  It also promotes the use of triggers, which gets you to do new actions consistency.  Use the model.  It works.

Other links;

Do you drink too much;  answer this question - how many times have you been drunk in your life?

Learn at Home – The Art of 'Stopping' after one glass

Why doesn’t good advice work more often?  What’s the human trait that gets in the way of habit change?  And what’s a simple way of addressing this trait?

The home is the ideal testing ground for changing habits because you have control over the environment.   When you change the environment, behaviour changes can become much easier.

A few years ago

I’d wanted to moderate my drinking for a long time but I didn’t find a way of doing it. I came across a key bit of advice for people who want to moderate their drinking;

“Think before you drink.  Decide how you’re going to drink before you start and when you’ll stop.” 

Whilst this is good advice, it does overlook the ‘how’ and a condition many of us suffer from.   The classic image of someone trying to change a habit (someone on a diet, stopping smoking or cutting down on the drink) is someone struggling with ‘carvings’.  They fight against themselves, sometimes winning and sometimes losing.  I hardly ever got to this stage because I simply forgot to ‘think before I drink’.

Forgetting was my main problem with changing this habit.  But why did I forget? 

Well, I think, it’s partly because we have a rush of thoughts that are pro-drinking before we start drinking.  If we’re going to meet friends, we’re probably thinking many things like; how are my friends? What stories can I tell them about me? What news do I know that they don’t?  How can I make this night fun? etc.  (Many of these thoughts might be pro-drinking, if we have beliefs such as ‘I’m more social when I drink’, ‘drink makes things more fun’, ‘I talk more when I drink’ etc.)

We also lead busy lives.  Our lives are full of information, which complete for our attention and keep us preoccupied.  There could be issues at work, with the family, we might be busy with our social networks and the environment is getting filled with information too (ads especially).   With all this information going on, it’s not surprising that we can’t remember to ‘think before we drink’.

Accept that we all ‘forget’ because it can be addressed.  This is especially easy in the home.

Triggers

A trigger gets you to automatically do something.  In drinking, a classic trigger is when we finish a glass of beer/wine/whiskey.  What do we do?  We fill it up again.  And if we don’t fill it up, people will ask you ‘Do you want a drink?’ or ‘Is everything ok?’   People are incredibly uncomfortable with empty glasses.

To address ‘forgetfulness’, the easiest way I found was to put a reminder by my wine bottle.  This put the message ‘think before you drink’ in the right place.  I also saw it at the right time. 

 

When I saw this,  my thoughts went like this.  I’m going to drink just one drink.  Why?  Because I won’t get a hangover tomorrow, I’ll feel fine and energetic, and I won’t be a drunken idiot tonight.  Drinking one is healthy.   It’s easy to do.

And it was.  Once I thought about ‘what’ and ‘why’ before I started drinking, the change was easy.  The trigger also meant I did it every time.  Consistency is what changes habits and triggers make you consistent.

I stopped using the triggers after about two months because I automatically ‘think before I drink’ now.

Trigger You Consistency – A Valuable Key for Habit Change

What will you get from reading this.


You’ll be able to change your habits that much easier by using triggers. Change bad habits into good ones and adopt new habits because ‘triggers’ keep you consist. Consistency is gold when it comes to habit change.

Hangovers are like motivation, they never happen at the right time.


How many times have you heard yourself or a good friend say ‘I’m never drinking again, never ever, not after last night!’ But as the hangover goes so does the motivation to stop or drink less. A day later it’s ‘I’m cutting down. I’ll just have a couple.’ And a couple of days later when you start drinking again, the hangover’s gone, the motivation’s to drink less has gone and you drink like you always do. Too much!

You know that you drink too much. You know that when you drink too much it can affect you the next day. You know that it does damage your body but yet, you still don’t moderate. Why?

My take on this, is because your brain is busy. Apparently, your conscious brain only holds one thought at a time and the likelihood of it thinking about ‘moderation’ at the right time is slim. There are too many other things to think about.

You could be thinking of your friends, the latest gossip, the bargirl, stress at work.

So if motivation doesn’t work well what does?

BJ Fogg has come up with a model of habit change which contains three elements. One of them is motivation and he’s says that motivation is the least important element. The other two are ability (to change) and triggers.

Take smoking for example


• Motivation – most smokers want to give up. They know that their habit is bad for them.
• Ability – most smokers give up when their ability to give up increases. This could be nicotine patches or a new mindset thanks to Alan Carr.
• Triggers – (to stop) strokes, serious illness, the warning on a cigarette package. (to smoke) fag break, coffee, reading the morning paper.

Triggers have worked where motivation hasn’t in the past. You need your ‘trigger’ to fire at the right place and the right time. What’s worked for me, has been placing 'two homemade triggers' by my wine bottles.

The first trigger

Trigger 1 - I know, it looks like it was drawn by a five year old

Reminds me that I’m only going to drink one.

It’s been surprisingly effective. Since putting it in place, I’ve only had one drink a night at home (half the time I don't drink).

It has also helped me build two useful ‘abilities’

1. Helps me to think before I drink. I think that I’m only going to have one. After that I’ll be on water again. I smell my drink more and make more of an effort to saviour it.

2. Stop at one. I only drink one per night because it’s easy to record and it’s also easier to stop after one than after two or three.

The second trigger

Trigger Two

Reminds me to congratulate myself for only drinking one drink. This is a new habit and if it’s going to replace the old habit I need to enjoy it and celebrate it.

I added this one later as I noticed that I wasn’t always congratulating myself for stopping at one.

Celebrating 'good behaviour' is important as it’s going up against habits that have lasted twenty five years or more.




Conclusion


Triggers have consistently kept my mind on ‘moderation’. They helped me get off to a great start and have reminded me at the right time and place so that I can practice moderation. I had the motivation (the right intention) before but it was never consistent enough to really change my drinking habit.

Now, after five weeks, not only do I always think before I drink in my home but when I'm out this new behaviour is also present. I have said no to drinks and free ones at that. I’ve really got to a stage where I’ve thought about my habit quite deeply and I’m changing my views and associations on drinking which should have a lasting effect.

When you want to change a habit, be it drinking more moderately, stop smoking or eat better, use triggers to get you think and take action at the right time and place. Use triggers to keep you consistent. Once you're consistent, your new habit starts to take root. It starts to be become automatic.